SHEBI.NEWS • CIRCULATION & COMMERCIAL SPECIFICATION • 2026 / 2027
OFFICIAL PRESS & BRAND KIT

Credible Form, Incredible Face.

“News, but make it make sense.” Nigeria’s definitive satire and verified explainer newsroom. Rigorous investigative accountability married with the unmistakable Lagos side-eye.

Canonical Side-Eye Face
The Canonical Face
Replaces the dot between SHEBI and NEWS
THE EDITORIAL THESIS

“The Onion for Nigeria — delivered with Lagos junction gist, investigative spine, and zero corporate gaslighting.”

SHEBI.NEWS connects brands with Nigeria’s most influential demographic: the founders, tech creators, agency directors, and young urban professionals who command attention and decide where budgets flow. Every story respects reader intelligence, pairing biting cultural wit with verifiable primary sources.

3.2M+
MONTHLY IMPRESSIONS
Multi-platform reach across web, mobile & syndication
84%
18–35 CORE DEMO
High-income, digitally native Nigerian decision-makers
85K+
VERIFIED INBOXES
‘Side-Eye Dispatch’ weekly executive Friday briefing
98%
BRAND SAFETY SCORE
Proprietary two-tier Satire Safety Framework

EDITORIAL PILLARS & GOVERNANCE
FORM & CONTRAST

Credible Form, Incredible Face

The masthead employs an extra-bold editorial serif to project immediate institutional authority. The human expression signals that we question assertions, scrutinize power, and expose absurdities.

CORE PROTOCOL >
VOICE & REACH

Nigerian First, Not Region-Locked

The voice channels authentic Lagos junction gist, but remains instantly accessible across Nigeria and the worldwide African diaspora without dense exclusionary jargon.

CORE PROTOCOL >
ETHICAL BOUNDARIES

Humour Standard: Punching Up

Our satire aims directly at institutional hypocrisy, arbitrary bureaucracy, and corporate jargon — never at individual vulnerability, identity, or socioeconomic hardship.

CORE PROTOCOL >
VERIFICATION GUARANTEE

The Satire Safety Framework

Every satirical piece carries an explicit Danfo Yellow SATIRE badge and disclaimer, paired directly with a Palm Green factual explainer referencing verified primary sources.

CORE PROTOCOL >

AUDIENCE DEMOGRAPHICS & CIRCULATION
AGE CIRCULATION79% UNDER 35
25 – 34 Years48%
18 – 24 Years31%
35 – 44 Years16%
45+ Years5%
GEOGRAPHIC SPREADNATIONAL & DIASPORA
Lagos & South-West42%
Global African Diaspora24%
Abuja & North-Central18%
Port Harcourt & Niger Delta16%
PROFESSIONAL INDEXDECISION MAKERS
Tech, Founders & Product36%
FinTech, Banking & VC28%
Ad Agencies & Creative21%
Executive Leadership15%
DEVICE DISTRIBUTION74% MOBILE
Mobile Browsers74%
Desktop Workstations22%
Tablets & Syndication4%
All assets and pages engineered for sub-second delivery over Nigerian networks.

OFFICIAL LOGO SPECIMEN SUITE
Vector SVGs and production-grade master PNGs from shebi_news_brand_kit.
PRIMARY INK BLACK WORDMARK

PRIMARY INK BLACK WORDMARK

wordmark

Master editorial masthead mark. Black lettering on Paper (#FFFBF5) with the canonical side-eye face as punctuation.

MASTER VECTOR SVG • 300 DPI RASTER PNG • 28PX FACE SPACING
PALM GREEN EDITORIAL WORDMARK

PALM GREEN EDITORIAL WORDMARK

wordmark

Brand core colour variant for special reports, investigative explainers, and editorial packaging.

PALM GREEN (#0A5C36) • MASTER VECTOR SVG • 300 DPI PNG
REVERSED WHITE WORDMARK

REVERSED WHITE WORDMARK

wordmark

Reversed mark strictly for deployment on deep Palm Green surfaces or high-density photographic containers.

PURE WHITE (#FFFFFF) • REVERSED CONTRAST • 300 DPI PNG
PRIMARY WORDMARK WITH TAGLINE

PRIMARY WORDMARK WITH TAGLINE

wordmark

Full canonical lockup with official publication tagline: “News, but make it make sense.”

INCLUDES LOCKED SUB-TEXT LOCKUP • MASTER VECTOR SVG
DANFO YELLOW CIRCULAR ICON

DANFO YELLOW CIRCULAR ICON

icon

High-visibility app launcher icon and social media avatar on Danfo Yellow (#FFC300).

1024×1024 MASTER PNG • CIRCULAR CROP • NO BORDER OUTLINE
PALM GREEN CIRCULAR ICON

PALM GREEN CIRCULAR ICON

icon

Verified reporting icon on Palm Green (#0A5C36) for newsletter avatars and official dispatches.

1024×1024 MASTER PNG • CIRCULAR CROP • EDITORIAL BADGE

THE 7 GOLDEN FACE & LOGO RULES
Locked guidelines protecting brand integrity across all digital and print surfaces.
STRICT COMPLIANCE REQUIRED
RULE 01CANONICAL ARTWORK ONLY

Use only the canonical face asset supplied in this package. Never redraw, cartoonize, or substitute with generic stock models or generative AI faces.

RULE 02NO CHARACTERS INSIDE FACE

Do not superimpose letters, glyphs, watermarks, or typography inside the circular face crop under any condition.

RULE 03PRESERVE 1:1 PROPORTIONS

Never stretch, squeeze, warp, or rotate the face. The 1:1 aspect ratio must be locked strictly during responsive scaling.

RULE 0428PX MASTER SCALE GAP

Maintain a strict 28px clearance between the wordmark letters (‘SHEBI’ / ‘NEWS’) and face at master SVG 1x scale.

RULE 05ONE FACE DIAMETER MARGIN

Preserve clear space equal to at least one face diameter around the complete wordmark lockup to prevent visual congestion.

RULE 06NO OUTLINES OR DROP SHADOWS

Strictly avoid cartoon borders, drop shadows, outer glows, gradient strokes, bevels, or photographic filters.

RULE 07PRESERVE PHOTO SKIN TONES

Never recolor, tint, or desaturate the face. The approved photographic skin tones must retain their original realism.


LOCKED COLOR FORMULATION
Click any swatch to copy hexadecimal codes directly to clipboard.
INK BLACK
#111111
CLICK TO COPY
RGB: 17, 17, 17PANTONE: Process Black C
APPROVED: Headlines, body copy, masthead wordmark, structural hairline borders.
RESTRICTED: Never tint to light gray or use for satire badges.
PALM GREEN
#0A5C36
CLICK TO COPY
RGB: 10, 92, 54PANTONE: PMS 3435 C
APPROVED: Core brand identity, hyperlinks, CTA buttons, explainer headers, verified reports.
RESTRICTED: Do not use as arbitrary decorative background washes.
DANFO YELLOW
#FFC300
CLICK TO COPY
RGB: 255, 195, 0PANTONE: PMS 116 C
APPROVED: SATIRE badge background, circular app icon surface, restrained urgency accent.
RESTRICTED: NEVER use for body text, hyperlinks, or wordmark typography.
PAPER
#FFFBF5
CLICK TO COPY
RGB: 255, 251, 245PANTONE: Warm White
APPROVED: Main page background canvas across all editorial, article, and section pages.
RESTRICTED: Do not replace with cold sterile pure white.
PURE WHITE
#FFFFFF
CLICK TO COPY
RGB: 255, 255, 255PANTONE: Opaque White
APPROVED: Editorial card surfaces, inverted logos on Palm Green, elevated components.
RESTRICTED: Do not flood entire full-width screen canvas.
SHEBI RED
#FF2E2E
CLICK TO COPY
RGB: 255, 46, 46PANTONE: PMS 032 C
APPROVED: Breaking news alert dot and live badge indicators ONLY.
RESTRICTED: NEVER use as logo colour or general page styling.

THE SATIRE SAFETY SYSTEM (BRAND SAFETY)
TIER 1: SATIRE LABELINGYELLOW = SATIRE

Explicit Editorial Safety Disclosure

Every satirical item must feature an explicit yellow SATIRE kicker and the plain-language safety banner:“This is satire. We are poking fun at the situation.”

Satire Social Card Specimen
TIER 2: VERIFIED EXPLAINERGREEN = VERIFIED REPORT

Paired Factual Accountability

Every satire piece links directly to an investigative explainer using“Shebi, wetin really happen be say…” citing verifiable records, corporate disclosures, and audited facts.

Explainer Social Card Specimen

SPONSORSHIP & COMMERCIAL PACKAGES
MOST ENGAGING

Bespoke Native Satire Story

Custom satirical stories created by senior SHEBI journalists tackling corporate friction or product launches with cultural wit.

  • ✓Authored by senior editorial satirists
  • ✓Cross-syndication across X, Instagram & LinkedIn
  • ✓Guaranteed 150K+ targeted reach
  • ✓Full Satire Safety System badge included
Inquire About This Format +
EDITORIAL AUTHORITY

‘Shebi, Wetin Really Happen’ Explainer Sponsorship

Exclusive category sponsorship of our high-trust investigative explainer series demystifying key market policies and trends.

  • ✓‘Powered By’ editorial masthead integration
  • ✓Original research infographics & companion assets
  • ✓High-ranking permanent search archive
  • ✓Bespoke corporate distribution license
Inquire About This Format +
100% SHARE OF VOICE

Masthead & Marquee Ticker Takeover

Prominent brand placement directly on the breaking news ticker capsule and site masthead across all 8 verticals.

  • ✓3.2M+ high-visibility monthly impressions
  • ✓Desktop marquee + mobile headline integration
  • ✓Immediate link-through to custom brand hub
  • ✓Zero competing advertiser banner noise
Inquire About This Format +
DIRECT INBOX REACH

The Weekly Side-Eye Newsletter Drop

Exclusive header & lead sponsor in our Friday morning newsletter delivered to over 85,000+ verified founders and agency executives.

  • ✓Dedicated 300-word sponsor feature & CTA
  • ✓44.8% verified industry open rate
  • ✓Zero competing sponsor clutter
  • ✓Live delivery & click-through audit
Inquire About This Format +
COMMERCIAL DESK

Partner with SHEBI.NEWS

Connect directly with our commercial partnerships team for rate cards, editorial calendars, custom brand integrations, and audience analytics.

COMMERCIAL INQUIRIES
ads@shebi.news
EDITORIAL & PRESS DESK
press@shebi.news
DOWNLOADABLE BRAND ASSET ARCHIVE
shebi-news-brand-kit.zip (~3.5 MB)